How to keep your website SEO friendly
The world of search engine optimization (SEO) changes and shifts on a pretty much daily basis, but you need to make sure that you stay on top of your SEO so that you stand every chance of reaching the highest rankings in Google and the other major search networks to flood your website with tons of targeted traffic.
Now, a lot of people are going to outsource this kind of work to another operation all in an effort to not worry about the “heavy lifting” of keeping your website search engine optimization friendly. But with the tips and tricks below you should be able to do the bulk of the effort all on your own without any headache or hassle, and enjoys significant search engine ranking rewards along the way.
Let’s dive right in!
Get clear on your traffic strategy
The most important thing you can do to keep your website relevant as far as search engine optimization is concerned is to build a “future proof” SEO strategy that makes the most of all the different tools and technology available at any one particular point in time.
This almost always means building content that is truly evergreen, will remain valuable and relevant for years to come, and is easily shareable on all of the major search engine networks. Yes, this takes a little bit of extra effort up front and in the content production department, but it will be well worth it.
Make sure search engines don’t struggle to rank you
It’s also important that your website is just as search engine friendly as humanly possible, not only for the search engine spiders that will come to index your website but for the algorithms behind these search engine platforms that use the content on your page to rank you.
You want to make sure that all of your images have appropriate tags, that you are intelligently using heading options, and that you are working to optimize on page content for a keyword or two at a time and not “stuffing” your pages to the brim with search engine content only. That’s the fastest way to find your search engine rankings dropping like a stone.
Write for humans, edit for engines
All of the content that you produce has to be, first and foremost, produced for the human visitors that will land on your page. Google and all of the other major networks are getting better and better at organically finding relevant information, and you want your evergreen content to continue to be valuable for as long as humanly possible.
You’ll obviously also want to edit with search engines in mind, but always create your content with real human beings and their best interests above all else.