Why SEO drives business
Because we live in the middle of an ultra competitive business environment where anyone – and we mean ANYONE – from around the world with nothing more than a laptop, credit card, and idea can compete against any other operation, you need to be really smart and savvy about the marketing and advertising approaches you take with your online business today.
Search engine optimization (SEO) is a driving force behind the success of business right now, and it’s easy to see why. The major search engines – mostly Google, but other search engines as well – are the “gatekeepers” of the Internet today, the number one stop for folks looking to find things on the Internet, and (as such) the most important part of your initial online marketing efforts.
Traditional marketing is getting eclipsed by online marketing
Traditional marketing methods – television, radio, and direct mail (not to mention all other forms of print advertising) are really starting to get cannibalized by online marketing methods, and a lot of that is because of search engine optimization.
You see, SEO has the power to provide savvy marketers with instant feedback about all of the advertising campaigns that they are running. These marketers are able to see whether or not campaigns are working, why they are working or aren’t, and can adjust on the fly – with real-time tracking in place and instant changes to the campaigns – thanks to search engine optimization efforts.
This power simply wasn’t available in the past, but it allows you to revolutionize your marketing efforts as well as utilize your marketing campaign budgets to the best of your abilities.
SEO gets you prominent placement on the natural path your customers take today
What did you do the very last time that you wanted to find something on the Internet, something to buy, or the answer to a pressing question?
The odds are VERY good that you fired up Google (or your favorite search engine), typed in your request, and then clicked on the first two or three links to dig a little bit deeper – and that was the end of your journey!
Well, everyone else around the world is doing the exact same thing when it comes to finding things on the Internet – and that’s why you need your search engine optimization to be excellent if you’re going to be driving business today.
With a high placement in search engine results you will be able to capitalize on a tremendous amount of organic traffic, giving you much higher influence compared to paid traffic and the opportunity to convert customers at a much lower expense.
Get your SEO right today and you’ll be to drive more business than you’ve ever been able to in the past!